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Beauty, Bitcoin, and Beyond: Alejandra Guajardo's Journey from Miss El Salvador


In a remarkable fusion of beauty and Bitcoin advocacy, Alejandra Guajardo, who recently passed on the crown as Miss El Salvador 2022, is now setting her sights on a new venture—a non-profit organization aimed at educating people about the world of Bitcoin.

Guajardo, in her national costume, symbolically traced the evolution of currency in her country from the era of cacao to the era of Bitcoin.


The beauty queen, who had captured global attention during the Miss Universe pageant last year, proudly displayed an outfit designed by Francisco Guerrero, a fellow Salvadoran. This unique creation featured a staff crowned with a golden bitcoin and a large colon coin strapped to her back, encircled by cacao beans.


Praising her homeland as a nation with a "true vision of positive change for the future," Guajardo highlighted the government's groundbreaking decision to embrace Bitcoin as legal currency alongside the US dollar in 2021. This move, though criticized by some, reflects El Salvador's commitment to embracing innovative financial technologies.


The national costume segment, a highly anticipated part of beauty pageants, allows contestants to showcase extravagant and creative outfits that narrate a piece of their nation's history. Guajardo's currency-themed ensemble served as a visual narrative of her country's journey from traditional exports like cacao to the cutting-edge world of digital currency.


Beyond the glamour of the pageant stage, Guajardo, a self-proclaimed "bitcoiner," is now determined to drive the adoption of the new legal tender in her country. Her decision to establish a non-profit organization dedicated to Bitcoin education demonstrates a commitment to empowering her community with knowledge about this transformative technology.


As we usher in 2024, we extend our best wishes to Alejandra Guajardo, confident that her passion for Bitcoin and her dedication to positive change will lead to numerous successes in the year ahead. Beauty and Bitcoin, a combination that transcends the pageant runway and paves the way for a future where financial empowerment and technological innovation go hand in hand.




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